Get a top 10 ranking without paying a cent
By Glenn Murray | Advertising
Copywriter, Website
Copywriter, Article PR Specialist *
If there's one thing that Google loves, it's
content. Done right, a content rich website is almost guaranteed to
rank highly. But how to get that content? You can write it yourself,
but that takes a lot of time. You can pay an SEO copywriter to write it
for you, but that takes a lot of money. If only there was another
option...
What if you could get your content for free?
And not just a little bit of content; a lot! What if you could get an
almost unlimited supply of keyword rich, expertly written content,
specific to your subject matter, absolutely free of charge? Would you
snap it up and upload to your site in an instant? Of course you would!
Well here's the good news: you can! Read on to find out how you can get
a top ten ranking in the search engines without paying a single cent...
Yes, content gives you a great ranking
Content is king. This is widely acknowledged as fact, but if you need further convincing, consider the following two points:
- Point 1 - In Google's own words, one of the keys to a high ranking is to "create a useful, information-rich site" (from "Google Information for Webmasters").
- Point 2 - Google insider, codenamed 'Google Guy', advocates
a list 26 steps to building a high ranking site. Step 5 of the list
says, "build one page of content and put online per day at 200-500
words" (from Brett Tabke's "26 steps to 15k a Day", advocated by Google Guy in a WebMasterWorld QA session).
But why does content give you a great ranking?
I won't go into any further detail about IF
Google loves content. I will, however, briefly explain WHY. Google's
love affair with content is based on two key attractions:
- Google loves sites with a lot of content because it assumes
they provide a lot of useful information. And remember, that's the
whole reason Google exists - to help people find useful information.
The more helpful Google's results, the more traffic (and revenue) it
gets.
- Google loves sites that have a lot of links pointing to them
because this means other webmasters hold your site in high regard, and
Google assumes this means the content is useful. And naturally, if you
create a useful site, other webmasters will link to it because this
makes them useful to their visitors (thereby developing site loyalty),
and they gain credibility and authority because they're associated with
you.
So how can you get free content for your website?
Three words: 'free reprint articles'. There
are hundreds of thousands of people out there writing high quality,
helpful, informative articles on virtually every topic imaginable, then
giving these article away to any webmaster who wants to publish them on
a website. In exchange for the article, the author asks only that you
retain the author bio at the end, complete with all links (e.g. "Glenn
Murray is an SEO Copywriter and Article Submission Specialist...).
To find free content for your website, simply visit any one of hundreds of 'article banks' on the Internet such as Ezine Articles, Go Articles, or Article Blast.
Browse or search for the subject you're interested in, then take the
article(s) for free. There is absolutely no charge. Some of these sites
will even send a regular stream of articles direct to your website
(using RSS).
Alternatively, you can sign up to any number
of article distribution lists and get articles delivered direct to your
email inbox. Again, it's absolutely free! Some of the better known
distribution lists include Article Announce, Free-Content, and Free-Reprint-Articles.
TIP: The article banks and distribution
lists mentioned above are just the tip of the iceberg. There are
hundreds more - just do a search for "free reprint articles", "article
submission", "article submission site", "submit article", "article
submit site", "free articles", or "free content". You may even find a
site or list which only deals in articles relating to your particular
subject matter.
Why is it free?
Why are these authors giving their articles
away? Because it helps the author's own search engine ranking. It's a
promotional activity known as 'article PR'. As explained above, Google
loves sites with lots of links pointing to them. Every time their
article submission is published, the author gets another link to their
website. In fact, if the article is really good, it may be published
hundreds of times. And each time, it's another link to the author's
website. Put simply, article submission is a writer's free pass to the
top of the search engines. (In this sense, the "PR" in article PR
stands for PageRank.)
Furthermore, like traditional public
relations, article PR also conveys a sense of authority because your
articles are widely published. And because you're proving your
expertise and freely dispensing knowledge, your readers will trust you
and will be more likely to remain loyal to you. (In this sense, the
"PR" in article PR stands for Public Relations.)
How do I know if the quality is good?
It's a process of natural selection. The
better the article submission, the more often it will be published, so
it's in the author's interest to write and submit articles of the
highest quality. Of course, this doesn't always happen, but in most
cases, you'll be reviewing the articles before you post them anyway, so
if you discover one that's not up to scratch, don't use it.
In time, you'll become familiar with the
authors who consistently put out good quality content - you may even
find enough of them that you don't need to go looking for content from
anyone else...
Where do I put the free content?
Most people put the articles in an 'Articles' or 'Resources' section on their website, but you can put them anywhere you like.
How much free content should I use?
As much as you want or as little as you want.
It all depends on your needs and the needs of your audience. If your
audience expects that at least some of your site is original content,
then give it to them.
But what about the duplicate content issue?
It's not an issue!
There's a lot of a talk about how Google
penalizes duplicate content. The theory is that when the majority of
the content on two separate webpages (on different sites) is the same,
the one with the higher PR will be shown and the other one will not.
Whether or not this theory is true is still a
hot topic in search engine circles, but regardless, it doesn't affect
people publishing free-reprint articles. When you publish the article,
just make sure you have unique content around it. Generally, it's
enough to have your own unique introduction to the page (which may be
common to all pages), and your own navigation elements, headers,
footers, sidebars, logos, images, etc.
Conclusion
Free reprint articles are a great way for you
to achieve a high ranking. And you don't have to pay a cent! So what
are you waiting for?
Happy reprinting!
* Glenn Murray is an advertising copywriter, website copywriter, SEO copywriter, and article submission and article PR specialist. He heads copywriting studio, Divine Write, and is a director of article PR company, Article PR. He can be contacted on Sydney +612 4334 6222 or at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, a FREE SEO eBook, or more FREE reprint articles.
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