How Important Is Your Domain Name?
By Alan Kintel
Domain names are definitely very important for website marketing and
the promotion of your business. There are countless unknown junk
websites, hosted by free web hosting services or Internet Service
Providers, without their own domain names, which are just there but not
doing any great business. And there are many well-known websites,
commercially successful, whose very domain names rake in tons of money.
It is likely that a few of the former variety are doing some profitable
marketing, but the chances of successful marketing by those with their
own domain names get multiplied. For some reason, over the years,
people have developed a prejudice against websites that have not got
their own domain names. Most of these cannot win any customers. With a
professional look, which accompanies companies with own domain names,
business naturally prospers.
To appreciate better how important domain names are for promoting
business on the web, let us understand what domain names actually do
rather than what they actually are. Every computer connected to the
Internet is allotted a unique number, rather a unique string of
numbers, called the Internet Protocol (IP) address, for its website
identification. This number is not based on the geographical location
of the computer, for one thing. For another, it is dependent on the web
hosting companies that provide their service to the computer concerned.
That is the number is changeable, not fixed forever. Unlike the IP
addresses, domain names are easy on the mind and, once registered,
remain unchanged. Domain names of prosperous companies have become
Internet household names. If your website is successful, the popularity
of your domain name grows, which in turn drives your business better.
Structure of a domain name
A domain name has at least two parts in its structure. Take hp.com
as an example. The suffix (.com ) is known as the top level domain and
the prefix (hp) the subordinate level domain. Top level domains
indicate the areas of interest or activity of the websites registered
under them. For instance, .edu is for websites related to education and
.gov to government agencies and so on. So when you think of a domain
name for your business, you will typically want it to be under a .com
because it is the easiest to remember. However, with the incredible
number of domain names out there, .biz, .tv, .us among others, have
been introduced as new top level domains. What is most important is
your choice of the subordinate level domain for your domain name.
Here comes the role the keywords play in your choice. If you know
that search engines locate your website more easily when your domain
name is keyword-related than otherwise, you will chose a domain name
that earns your website a high page rank. Your business will thus
succeed better if your domain name is more search engine friendly.
Make your domain name short, simple and sweet for making at once
memorable and easily visible to search engines. Do not use spaces and
symbols. They are not allowed. Only letters, numbers and dashes are
permitted in domain names. Also, always remember to renew your domain
name registration before the it expires.
Alan Kintel is a writer that concentrates on helping people better
themselves, for cutting edge information you NEED to know check out his
website at http://someofthebest.info
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